Your whole business, pulled together.
Keep the software you already use. Use the AI you already use.
Your booking system knows bookings. Your payments platform knows payments. Payroll, accounting and marketing each know their part, and the person joining it all together is you, usually at night. A Gen 2 business pulls your studio or gym together once, underneath, so you can ask it anything from your phone, your instructors can see the room before they walk in, the tools you wish existed can be built on it, and work can be handed to it. On the software you already run. One level at a time, each paying its way before the next.
Level one is US$149 a month, month to month. Fourteen days to decide, money back if it wasn’t worth it. Prefer company the first time through? .
Keep the software you already run. Nothing below the bar is replaced.
Today, you are the business brain.
Bookings, payments, payroll, accounting, marketing and a few spreadsheets each hold a piece of the truth. None of them holds the whole. So you become the integration, the memory and the decision engine, and every question ends the same way: let me check and get back to you.
AI is moving from answering questions to doing work.
The step-change is not a better chatbot. It is software that can reason across the business and complete work. That only helps a studio or gym if the software can see the whole of it.
An AI worker is only as good as the business it can see.
Point an AI at one system and it sees a slice, and it can be confidently wrong about the rest. Each one is sure of its own corner and blind to the others. Another silo does not fix the silos.
The alternatives all miss the same layer.
The AI inside your booking system sees one system. A new all-in-one makes you migrate. A consultant builds one client at a time. Gen 2 puts the shared understanding underneath the tools, not another tool the business has to move into.
One business. One shared understanding.
Kula sits between your people and your software. It connects across the systems your studio or gym already runs, keeps one picture of the business current from them, and hands that picture to whatever is asking: your AI, your instructors’ app, a tool you built, an AI worker. You do not need to know where an answer lives. Neither does your AI.
- One picture. Every member, class, plan, instructor and payment across every system you run, kept current as the day goes.
- One definition of a member. When the booking system, the payments platform and the CRM each have their own version of Sarah, Kula knows they are the same person.
- Who sees what. Your instructors see their room, you see the business, and an AI worker sees only what its job allows.
- A memory. What happened, why you decided what you decided, and what worked next time. It stays when a manager leaves.
Everything above the Kula layer works from the same four things. That is why each level you add works with the ones before it instead of beside them, and why nothing has to be re-entered along the way.
You don’t need to know where the answer lives. Neither does your AI.
Ask it. Put intelligence with the team. Build what you need. Give AI work.
Each one sits on the same shared understanding of your studio or gym. Each one is optional. Each one is labelled with what you can use today, because a roadmap is not a product.
Keep the software. Kula connects across it in about thirty minutes.
Nothing replaced01Ask itAsk the whole business from anywhere, in the AI you already use.
Available today02Put intelligence with the teamContext reaches your instructors on their phone, before class.
Included with Kula Fitness03Build what you needThe people closest to the problem build the tools, on the business.
Examples today, talk to us04Give AI workHand a job to an AI worker that works from the same understanding.
Where it is goingAsk the whole business, from anywhere.
Kula Intelligence connects across the systems your studio or gym already runs and gives Claude, ChatGPT or Gemini one picture of the whole business to reason over. You ask in plain language, in the app already on your phone, from the floor, the car or the couch.
- Thirty seconds on your phone instead of thirty minutes on the laptop. How did last week go, who has gone quiet, can we afford another 6am: asked and answered where you are.
- The teacher who resigns on a Tuesday: replacement options, the members anchored to her and what to do first, from one question and no prebuilt workflow.
- Read-only, through safe views rather than raw access. Nothing changes in the systems your team uses every day.
- Mindbody, Wix and GymMaster today. Other booking systems are on the connector roadmap, and telling us yours moves it up the list.
This is where most studios start, and where many stay for a while. That is fine. The shared memory is already building.
Context reaches the person when the work happens.
What you know about the business is only useful when it reaches the person at the moment it matters. Tribe is the instructors’ app: their schedule, who is coming, Whispers, messages, covers and compliance, across every studio or gym they work at.
- For gyms and PTs as much as class studios: 1:1 sessions live in the same app as classes, so a PT sees their day the same way an instructor does.
- A Whisper before class: “Sarah’s back after three weeks, welcome her home”, with the reason attached and the instructor still deciding what to say.
- Covers offered to the people who are available and qualified. First to accept gets it, and the booking system updates itself.
- One login across every studio an instructor teaches at, which is a large part of why teachers value it.
Tribe ships with Kula Fitness, the studio side owners and managers run the business from.
Software at the speed of the operator.
Phil has run studios for twenty-five years. He is not a software engineer. Now he builds the software his studio needs, because the business is already understood underneath and AI writes the code. Twenty-five years of running the floor decides what should exist.
- An instructor bonus model, PT commissions, a small-class notice, an intro-pass tracker, a Meta tracker, an invoice creator: tools built on the business, not another silo.
- The old path was problem, request, specification, roadmap, developer, integration. The Gen 2 path is problem, describe, build, use.
- The Instructor Bonus Builder is published on GitHub with full documentation and a live demo that needs no login, so you can run it on your own studio or gym, or build your own from it.
These are examples built on the business, not included modules. What you can build depends on your systems, your data and the job, so tell us the job and we will say what is possible now and what needs work.
A human and AI workforce, from one understanding.
AI is moving from answering questions to doing work. Once your studio or gym is understood in one place, work that draws on that understanding can be handed to an AI worker: the weekly read of what needs attention, the draft to a member who has gone quiet, the first pass at next month’s roster. You make the call.
- Retention, marketing, finance, operations, member support, compliance: AI workers take their place in the same row as the team, standing on the same Kula layer.
- An AI worker is only as good as the business it can see. Point one at a single system and it sees a slice, and can be confidently wrong. Another silo does not fix the silos.
- Every worker acts inside the same policy and permission model as everything else, and every action is on the record.
This is the direction of Gen 2, and we show it as that: what we are building towards, not something on the price list today.
Start with the business you already have.
Nobody moves a studio to Gen 2 in a weekend, and nobody has to. Each level uses the context the one before it built, and you can stop at any level and still be running a Gen 2 studio at that level. The order below is the order studios actually take.
Pick your booking system and connect in minutes. A single studio is usually ready in about thirty minutes, and bigger multi-site books take a few hours. Nothing below is replaced.
The same day, ask the questions that used to take three logins. This is where most studios start, and where many stay for a while. The shared memory is already compounding.
When the team is ready, add Kula Fitness and give your instructors Tribe. Same context, now on the floor, before class.
When a tool you wish existed comes up, describe it. Build one, use it, then decide on the next. Twenty-five years of studio experience decides what should exist.
When there is a job you would hand to a capable new hire with clear rules, hand it to an AI worker with the same rules. One job at a time, with approval where it matters.
The AI gets better on its own. The understanding of your business only compounds once it’s connected.
Every answer, correction and outcome adds to a memory of your studio or gym that stays when a manager leaves and gets more useful over time. Whichever level you are on, that memory is already working for the next one.
As much help as you need. Or none.
Most owners connect and go on their own. If you would rather have company, we can work with you at whatever depth makes sense, from a free fifteen-minute call to a full workshop with your team.
A quick call
For the question you actually have: does this fit my systems, what would level one look like for us, what should I ask first. No slides.
A Studio Health Check
We connect your numbers and walk through them with you: who is drifting, where the money is leaking, what to do this month. You keep the findings either way.
A workshop with your team
Running a Gen 2 studio or gym, on your own data: levels one and two live in the room, the tools worth building, the jobs worth handing to AI, and the order to do it in. What it costs depends on what you need, so it starts with a conversation.
Consultants: if you advise studios or gyms yourself, we can help you bring Gen 2 to your clients. .
Built on your own data, kept safe.
Every level works from the full picture of your business, and every level sees only what policy and permissions allow. Your data is walled off on its own, encrypted, read through safe views rather than raw access, and every action is on the record.