About

Built by operators, for operators.

Not software dreamed up in a lab by people who've never run a studio. KulaOS was built inside a real operating business, by people who lived the problem for decades.

Where this came from

We lived the pain of running a fitness business.

After 24 years running BodyMindLife Yoga and Pilates, the pattern was impossible to ignore. The tools existed for scheduling, payments, marketing and management. Not one was built for relationships.

The instructor, the most powerful force in any fitness business, was an afterthought. The thing that actually decides whether a member stays was invisible to every system on the market. New technology finally changed what’s possible. So we built for the thing that matters most.

Phil Goodwin, Co-Founder
What we believe

What we believe.

Relationships are the asset.

Everything else is overhead. The member who renews, refers and stays through a coach change is the real unit of value.

A business shouldn’t depend on any one person.

The best operators build systems that make them replaceable.

A studio’s value is built on relationship quality.

Churn numbers never tell the full story, and revenue that depends on one person carries real risk.

The team

The team.

Phil Goodwin
Phil Goodwin
Co-Founder

24 years running one of Australia’s biggest yoga and Pilates groups. The operator’s brain behind the product.

Peter Tippett
Peter Tippett
Co-Founder

30+ years in technology, co-founder of iPowow, live TV engagement used by ESPN, NBC, CNN and Fox.

Where we're headed

Make your business worth what it should be.

Most operators have built something valuable. They just can't always prove it. Whether you're building a business you want to be proud of, or one you want to exit one day, let's talk.