Tag
retention
Industry
Yoga and boutique fitness in 2026: Australia, the UK and the US, and the one thing they all get wrong
Three markets at three different stages of the same story. The winners in each are converging on the same two problems, and neither of them is marketing.
Phil Goodwin ·
Business
You get paid for leads. You get judged on members.
Fitness studios hire agencies on cost per lead and fire them over churn. Here is the retention gap agencies get blamed for, and the fix that costs nothing.
Phil Goodwin ·