Boutique Fitness
The four parts of a Gen 2 fitness business: Intelligence, Tribe, apps and AI workers
A Gen 2 business puts one shared understanding of the business underneath everything else. Here are the four parts that sit on top of it, what each one is for, and an honest line between what you can use today and where it is going.
Level one of a Gen 2 studio: ask your whole business
The first level of a Gen 2 studio is the one that takes thirty minutes and changes the most: connect the systems you already run and ask the whole business, in the AI you already use, from anywhere.
Today, the owner is the business brain. Gen 2 is what changes that.
Bookings, payments, payroll, accounting and marketing each hold a piece of the truth, and the owner joins it together. Here is why studios are moving to a Gen 2 business, and why it is a path rather than a migration.
Ask your whole business: Kula Gen 2 at AusFit 2026
This week at AusFit 2026 we are introducing the Gen 2 fitness business: keep the software you already use, use the AI you already use, and ask your whole business from anywhere. Here is what to see at Stand 65.
Yoga and boutique fitness in 2026: Australia, the UK and the US, and the one thing they all get wrong
Three markets at three different stages of the same story. The winners in each are converging on the same two problems, and neither of them is marketing.
You get paid for leads. You get judged on members.
Fitness studios hire agencies on cost per lead and fire them over churn. Here is the retention gap agencies get blamed for, and the fix that costs nothing.
The business is the barrier, not the yoga or Pilates
Four hours with a room of teacher trainees made one thing clear: nobody's scared of teaching. They're scared of the business underneath it. That's the part that's finally changing.
Someone just resigned. What do I do? We asked the AI — live.
A live first look at Kula Intelligence with a Bondi studio manager. Mid-session a teacher resigned — and within the hour she had a costed replacement, a retention play and a marketing campaign.