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One level at a time: how a studio actually becomes Gen 2
Business

One level at a time: how a studio actually becomes Gen 2

Nobody moves a studio to Gen 2 in a weekend, and nobody has to. The order studios actually take, what each step needs, and why you can stop at any level and still be ahead.

Phil ·
Level three of a Gen 2 studio: build what you need
Business

Level three of a Gen 2 studio: build what you need

I have run studios for twenty-five years. I am not a software engineer. Now I build the software my studio needs, because the business context already exists underneath and AI writes the code.

Phil ·
Level two of a Gen 2 studio: put intelligence with the team
Business

Level two of a Gen 2 studio: put intelligence with the team

The business brain is only useful when it reaches the person at the moment it matters. Level two puts the same shared understanding in your instructors' hands, before class, through Tribe.

Phil ·
Level one of a Gen 2 studio: ask your whole business
Business

Level one of a Gen 2 studio: ask your whole business

The first level of a Gen 2 studio is the one that takes thirty minutes and changes the most: connect the systems you already run and ask the whole business, in the AI you already use, from anywhere.

Phil ·
Today, the owner is the business brain. Gen 2 is what changes that.
Business

Today, the owner is the business brain. Gen 2 is what changes that.

Bookings, payments, payroll, accounting and marketing each hold a piece of the truth, and the owner joins it together. Here is why studios are moving to a Gen 2 business, and why it is a path rather than a migration.

Phil ·
Ask your whole business: Kula Gen 2 at AusFit 2026
Business

Ask your whole business: Kula Gen 2 at AusFit 2026

This week at AusFit 2026 we are introducing the Gen 2 fitness business: keep the software you already use, use the AI you already use, and ask your whole business from anywhere. Here is what to see at Stand 65.

Phil ·
You are the glue
Business

You are the glue

Your studio runs on six systems that never talk to each other, and you are the one joining them. Here is the same morning with the glue removed: a spoken briefing, a drifting member caught, and a teacher who sees her future in the two minutes after class.

Phil ·
Fitness consultant reviewing a past client list on a laptop at a studio front desk
Business

Chasing new clients is one strategy. Going back is the cheaper one.

If you consult to fitness businesses, the most valuable list you own is the one you stopped calling. AI just changed what you can do with it.

Phil Goodwin ·
Boutique studio Pilates
Business

You get paid for leads. You get judged on members.

Fitness studios hire agencies on cost per lead and fire them over churn. Here is the retention gap agencies get blamed for, and the fix that costs nothing.

Phil Goodwin ·
Pilates and Yoga Training
Business

The business is the barrier, not the yoga or Pilates

Four hours with a room of teacher trainees made one thing clear: nobody's scared of teaching. They're scared of the business underneath it. That's the part that's finally changing.

Phil ·
Someone just resigned. What do I do? We asked the AI — live.
Business

Someone just resigned. What do I do? We asked the AI — live.

A live first look at Kula Intelligence with a Bondi studio manager. Mid-session a teacher resigned — and within the hour she had a costed replacement, a retention play and a marketing campaign.

Phil ·
BodyMindLife Bondi
Business

Becs didn't get a dashboard. She got a leadership team.

A Bondi studio manager spent half an hour with the executive team her business could never afford, a CFO, an HR lead and a yield manager on tap, and turned a stressful resignation into an exciting new chapter for a teacher and the studio.

Phil ·