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Business

Boutique studio Pilates
Business

You get paid for leads. You get judged on members.

Fitness studios hire agencies on cost per lead and fire them over churn. Here is the retention gap agencies get blamed for, and the fix that costs nothing.

Phil Goodwin ·
Pilates and Yoga Training
Business

The business is the barrier, not the yoga or Pilates

Four hours with a room of teacher trainees made one thing clear: nobody's scared of teaching. They're scared of the business underneath it. That's the part that's finally changing.

Phil ·
Someone just resigned. What do I do? We asked the AI — live.
Business

Someone just resigned. What do I do? We asked the AI — live.

A live first look at Kula Intelligence with a Bondi studio manager. Mid-session a teacher resigned — and within the hour she had a costed replacement, a retention play and a marketing campaign.

Phil ·
BodyMindLife Bondi
Business

Becs didn't get a dashboard. She got a leadership team.

A Bondi studio manager spent half an hour with the executive team her business could never afford, a CFO, an HR lead and a yield manager on tap, and turned a stressful resignation into an exciting new chapter for a teacher and the studio.

Phil ·