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Business

You are the glue
Business

You are the glue

Your studio runs on six systems that never talk to each other, and you are the one joining them. Here is the same morning with the glue removed: a spoken briefing, a drifting member caught, and a teacher who sees her future in the two minutes after class.

Phil ·
Fitness consultant reviewing a past client list on a laptop at a studio front desk
Business

Chasing new clients is one strategy. Going back is the cheaper one.

If you consult to fitness businesses, the most valuable list you own is the one you stopped calling. AI just changed what you can do with it.

Phil Goodwin ·
Boutique studio Pilates
Business

You get paid for leads. You get judged on members.

Fitness studios hire agencies on cost per lead and fire them over churn. Here is the retention gap agencies get blamed for, and the fix that costs nothing.

Phil Goodwin ·
Pilates and Yoga Training
Business

The business is the barrier, not the yoga or Pilates

Four hours with a room of teacher trainees made one thing clear: nobody's scared of teaching. They're scared of the business underneath it. That's the part that's finally changing.

Phil ·
Someone just resigned. What do I do? We asked the AI — live.
Business

Someone just resigned. What do I do? We asked the AI — live.

A live first look at Kula Intelligence with a Bondi studio manager. Mid-session a teacher resigned — and within the hour she had a costed replacement, a retention play and a marketing campaign.

Phil ·
BodyMindLife Bondi
Business

Becs didn't get a dashboard. She got a leadership team.

A Bondi studio manager spent half an hour with the executive team her business could never afford, a CFO, an HR lead and a yield manager on tap, and turned a stressful resignation into an exciting new chapter for a teacher and the studio.

Phil ·