For PE, CEOs and M&A

Turn member relationships into measurable enterprise value.

Every fitness business runs on relationships. The operators who keep them strong, and can prove it, don't just perform better. They're worth more. KulaOS is the infrastructure that makes that provable, at a raise or an exit.

EBITDA multiple, same business
3x
Person-dependent
5x
Provable relationships
What erodes value

Most gym groups look sound until you stress-test the relationships.

01
Instructor and member

The relationship lives in one person’s head. When they leave, the revenue leaves with them.

02
Member and location

Churn is under-reported, belonging is unmeasured. By the time a member disengages, the window to save them closed weeks ago.

03
Instructor and business

Staff turnover wipes institutional memory. Cover runs on group chats. The economics push instructors out, and members follow.

This isn’t an operational problem. It’s a quality-of-earnings problem.

The investor lens

A compounding relationship graph produces compounding revenue.

A business with 5% monthly churn and staff-dependent revenue carries a very different risk profile to one with 3.5% churn, documented relationships and automated coverage. KulaOS moves operators from the first to the second, and makes the move auditable.

The metrics that matter in a QoE review
Member lifetime value and its trend
True churn, not reported churn
Staff dependency on revenue, the key-person risk
Class utilisation and yield
Operational cost per managed relationship
The unit economics

The value scales with every location. The cost doesn’t.

Single location

300 members, $150 a month average: monthly churn 5% to roughly 3.5%, around $8,100 retained a year, roughly 130 staff hours saved.

At 100 locations

Roughly $810,000 retained a year, around $455,000 in staff time saved, roughly $1.27M total annual value, and an enterprise-value uplift in the millions at a standard EBITDA multiple.

And it changes the multiple, not just the margin. A business with undocumented, person-dependent relationships trades around 3x EBITDA. The same business with documented relationship infrastructure and automated coverage trades closer to 5x. On $500k of EBITDA, that’s the difference between $1.5M and $2.5M, a million dollars of enterprise value, created by making the relationships provable.

Figures to be confirmed before launch.

Live deployments

Running now. Measurable outcomes.

A 16-location group

Thousands of automated member actions, hundreds of staff hours recovered.

A multi-site operator

At-risk members detected and contacted before churn registers.

Anonymised. Names and logos added later if operators agree.

Built for procurement

Ready for the questions your diligence team will ask.

Per-studio isolation, role-based access, full audit trail, Australian data residency, and a controlled, predictable rollout. No rip and replace.

Per-studio isolation
Role-based access
Full audit trail
Australian residency
Controlled rollout
The conversation to have

Build an asset. Not just a business.

If your operating performance should be reflected in your enterprise value, and right now it isn't, this is the conversation to have.